Card Check: Public Policy or Political Theater?
WASHINGTON, D.C.,
May 15, 2009
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Alexa Marrero
((202) 225-4527)
Faced with an unpopular product, supporters of the controversial Employee Free Choice Act are doing what any desperate marketer might: bringing in celebrity endorsements.
Rhee, “Unions call out 'star power',” Boston Globe, 05.14.09 Of course, backers of this undemocratic plan are going to need more than a slick marketing campaign to convince the American people to take away workers’ right to form a union through a secret ballot election and to have a voice and a vote on their first contract. There’s also a danger that all this political theater might backfire. The Employee Free Choice Act has always been viewed as a whopper of a bill name. But Bob McWilliams, a columnist for Maryland’s The Capital, sees the misnamed legislation as part of larger trend—
McWilliams, “Plain Speaking: Be wary of government marketing, it could be a bait and switch,” The Capital, 05.15.09 Celebrity endorsements and marketing ploys? Sounds like card check’s proponents are trying to sell the American people something that they’re just not interested in. # # # |